Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
Best WordPress Themes for a Business with a Female Target Audience
Are you running or going to start a website or blog targeted to a female audience? Men and women have different likes and dislikes, and you you should take this into account during your web design process. For example, did you know that research shows most men don't like the color purple? Take a look at the infographic from Visme for more details here to get to know more … [Read more...]
Why You Need a Strong Brand Voice and 4 Powerful Ways to Develop Yours
Businesses that are memorable and command a loyal following have one thing in common -- they have a strong brand and a unique voice behind it. They invest in uncovering a consistent message and tone that others easily recognize across their entire marketing strategy and communications. This consistent message and tone is the brand voice. Visual identity like your logo, … [Read more...]
8 Steps to Outsource 70% or More of Your Content Marketing
Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]
How to Ensure Success Through Twitter Influencers in 5 Steps
In this digital age, being a social media influencer is a career for many. Defined as a person who can influence consumers to purchase a product or service by merely endorsing it on social media, an influencer is a celebrity of sorts. They are considered thought leaders or experts in their niche, domain, or function, and in the past few years, influencers have become an … [Read more...]
4 Ways Podcasting Can Revolutionize Your Business
Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]
5 Tips for Using Inbound Marketing for B2B Lead Generation
B2B lead generation is sort of a marketing taboo. Everybody has likely heard about it and at least experimented with some techniques found on the internet. It’s also likely that it hasn’t gone as planned. People read your ad, arrive on the website, take a look around, and leave without saying a word. So, instead of trying to analyze what went wrong, you tend to move on to … [Read more...]
5 Blog Content Strategy Tips for B2B Businesses
How much revenue does your B2B blog content generate? Don't worry; you're not the only one who doesn't feel comfortable when this question pops up. Many companies either don't see the results they expect from blogging or know there's room for improvement. But that doesn’t mean there’s no ROI coming from it. 52% of B2B marketers rely on blogging as their top content marketing … [Read more...]
5 Tools You Need to Find New Ideas for Your Blog
How often do you experience writer’s block? You know, when you have no new ideas for your blog, and you still need to come up with something. The words are somewhere in your head, but you can’t put them on paper. Or you lose faith in the power of your topic and feel tempted to try to come up with something better — but something better never comes. Simply put, writer’s … [Read more...]