Today, it's commonplace for men and women to pay to take care of themselves -- to visit beauty salons, spas, saunas, massage studios, and so on. The number of health and beauty related businesses is growing rapidly, and the competition is really tough. Creating an online presence for your business is imperative to attract customers. Every day, people spend more time on the … [Read more...]
3 Easy Ways to Differentiate Your Website
Every business has one. Most of them do little or nothing to help your business. What is it? A website. The sad reality is that most websites disappoint. They fail to deliver the results you hope for. If you want to differentiate your website and make it exceptional, follow the following tips: 1. Don’t Make Your Website a Brochure The best websites are … [Read more...]
Web Design Trends You Should Follow
If you want your website to stay current, you need to follow the newest web design trends. One of the quickest ways to seem irrelevant is through an old design because unlike old content, old design is obvious immediately. Many new developments in website design stem from new technologies. The increasing popularity of mobile devices has had a huge impact on the way we design … [Read more...]
Common Sense Web Design Choices You Have to Make Properly
Sponsored by Magicdust: When it comes to web design, there is a common conflict between the designers and the business owners. Both parties have the best interest of the site in mind but the disagreement steps in because of the different ways they look at the site. At the end of the day, the final decision is not up to the professional web design Sydney company you hired. It … [Read more...]
5 Steps and Useful Tools to Create Your Website
Yes, you can design and build your own website---even if this is your first foray into web design. While you may benefit from hiring a professional designer, creating the site you want is really a matter of having the right tools. With no further ado, read on to learn how to select the tools to use to create your website. Step 1: Learn about Web Design Do some research about … [Read more...]
5 Signs Your Website Needs a Facelift
When was the last time you took a critical look at your website? It may have been a while. It can be hard to see your site objectively because you look at it every day. You don’t notice as it ages because you're used to seeing it regularly, rather than for the first time like most visitors. It might be time to redesign. Most designers recommend updating your website every … [Read more...]
10 Unique WordPress Themes for Your Design Business
Whether you design websites, marketing materials, clothes, houses, or anything else you can think of, if your business taps into your creativity, then you need a unique website to communicate your brand promise effectively. It's no secret that I'm a huge fan of WordPress (I wrote The Complete Idiot's Guide to WordPress), and one of the challenges I often hear business owners … [Read more...]
Building a Mobile-Friendly Website with Responsive Design
There’s been a LOT of chatter recently about search algorithm updates from Google and how these changes will impact your “findability” on the web. And, it makes sense that people are focused on this because as one marketer once said, “What is your brand? Whatever Google says it is.” These changes have a variety of implications, particularly for mobile marketing. This new … [Read more...]
Does Your Website Need All the Bells and Whistles?
In this day and age everyone knows you need a website. The problem comes into play when you don’t know the first thing about website development. The other day I was working with a client who wants a new website. After I performed a website review, she realized why her website wasn’t working for her. As we talked about changes, she asked me to visit a site she really liked. … [Read more...]
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]