• Home
  • About
  • Contributors
  • Write for Us
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Career Development / You’re Driven, But Where Are You Driving?

You’re Driven, But Where Are You Driving?

December 8, 2009 By Bonnie Marcus

Most of the professional women I coach, whether  entrepreneurs or corporate executives, are driven. I recognize certain characteristics that accompany this drive. Very often these type A personalities are totally focused on the work at hand and  tend to be more reactive than proactive. Head down and nose to the grindstone.

Does this sound familiar?

If this is true for you, I would like to ask you, where are you driving and most importantly, who is driving?

The benefit of strategic thinking is to step out of your box and look objectively at yourself and your career. Strategic thinking moves you from reactive to proactive, is future/goal oriented, and allows you to see the bigger picture.

It is important to take the time to identify who you are. What are your strengths? How have these strengths helped you past positions and how are they helping you now?

What are some of your recent accomplishments and what do they say about you?

Create your own brand message and connect with your value and talent. This is who you are and what you need to communicate to others about yourself. Be clear about what you  want  others to know about you.

Next, identify where you are headed. What is your career goal? Who are the key influencers you need to be in front of in order for you to reach your goal?

Create an action plan to be visible and credible with these key people.

Don’t make the mistake of thinking your career will just happen without good planning and strategic thinking.

Who’s Driving? Know yourself. Be clear on your personal message and what you want people to know about you.

Where are you Driving? What is your goal? Who needs to know more about  you for you to reach your goal and create an action plan for ongoing communication of who you are and your personal brand message.

Bonnie Marcus

Bonnie Marcus is a Certified Executive Coach. With 25 years of sales and management experience, Bonnie has an extensive business background that includes VP of Sales at several national companies as well as CEO of a national healthcare company. She has held executive positions in startup companies and Fortune 500 companies. As the founder and principal of Women’s Success Coaching, Bonnie’s specialty is helping women in business achieve success and maximize their potential. She assists women with promoting themselves effectively in order to advance their careers and grow their businesses. Bonnie is well known for her motivational speaking and innovative workshops.

More Posts - Website

Filed Under: Career Development, Strategy Tagged With: branding, goal setting, self-promotion, women in business

Comments

  1. Nicole Crimaldi says

    December 10, 2009 at 10:02 am

    I think this concept of “knowing where you are driving” especially applies among my demographic: women in their twenties. I’m always shocked when I see that SOO many people (of all ages) have no plan at all. It’s a scary thought to leave your career destiny to chance. Even if you are new to a career and not exactly sure what direction you want to go in, it’s important to regularly sit down, brainstorm, identify strengths and plan a map as best as you can- you can always take detours along the way!

  2. sarah says

    December 10, 2009 at 12:50 pm

    I love this post, such a powerful reminder. Thank you!

Sponsors

Recommended Reading

ultimate guide to email marketing

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Executive Team
  • Business Travel
  • Businesswomen Bloggers
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Contests
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Discounts & Offers
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Politics
  • Press Releases
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Reviews
  • Sales
  • Slideshow
  • Small Business
  • Social Media
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Success Stories
  • Team-Building
  • Technology
  • Uncategorized
  • Videos
  • Women Business Owners
  • Women On Business
  • Women On Business News
  • Women On Business Offers
  • Women On Business Partners
  • Women On Business Roundtable
  • Women on Business School
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2025 Women on Business · Privacy Policy · Comment Policy