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Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

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3 Steps of Brand Building and Why Social Media Matters to Your Personal Brand

April 21, 2018 By Susan Gunelius

personal branding

Personal branding is absolutely essential today. Research has shown repeatedly that the first place potential employers look to learn about you (after reading your resume) is the internet. Your profiles on Twitter, Facebook, LinkedIn, Instagram, and so on all offer a glimpse into who you are as an employee and where you're heading in your career. With that in mind, you need to … [Read more...]

5 Signs Your Job is Boring You and It’s Time to Make a Change

November 16, 2017 By Susan Gunelius

job is boring

Is your job boring you so much that it's affecting your performance at work and your life at home? If you've lost your passion for your job, then the simple tasks you used to gladly do on a daily basis can become emotionally and physically draining. Those negative feelings can affect your relationships at work and at home. They can also affect your health and your overall … [Read more...]

3 Entrepreneurial Habits for the Non-Entrepreneur

September 5, 2017 By Denise Lee

entrepreneurial habits

These days, it is impossible to scroll through my newsfeed without reading an article around entrepreneurship -- articles ranging from what successful entrepreneurs eat for breakfast to the top ten reasons I should quit my job right now. While I do find much of these articles entertaining and at times enlightening, I wonder if we, as a society, might put too much of our … [Read more...]

Your Defense Mechanisms Could Sabotage Your Career

July 12, 2017 By Susan Gunelius

defense mechanisms

According to Sigmund Freud and many psychologists since Freud's time, human beings use defense mechanisms to protect ourselves from negative feelings such as anxiety and guilt when we feel threatened in some way. They're not bad in and of themselves, but defense mechanisms can be destructive in life and sabotage your career if you use them at the wrong time or overuse … [Read more...]

3 Powerful Podcasts for Business Leaders

July 3, 2017 By Catherine Alonzo

Whether you’re a podcast newbie or aficionado, the recent proliferation of podcasts means there are ample choices for business leaders on the run. Listen while you’re taking the kids to school, working out, walking the dog, or over a glass of wine. Podcasts can be streamed live from a website or downloaded to any digital device using iTunes, SoundCloud, Spotify or any streaming … [Read more...]

Networking Like a Pro

June 7, 2017 By Christy Westerfeld

networking pro

I think we can all admit that as much as we may not like it, networking can be crucial to success in business, regardless of the industry you are in. Whether you’re a lawyer, technology guru, writer, or in sales or marketing, virtually ANY career path can be enhanced by networking. It’s all about WHO you know, not WHAT you know, right? Turns out…this is true! When I was … [Read more...]

5 Secrets to Find Success as an Introvert

February 15, 2017 By Susan Gunelius

introvert success

Talking to people is exhausting. I get it. I'm an introvert, too. However, many of the most successful business people are introverts. Your personality doesn't dictate your career success. Your actions do. Is it easier for extroverts to excel in business? Possibly. So much of business success is tied to networking, but that's not the only piece of the puzzle. I often think … [Read more...]

3 Steps to Rebrand Yourself When You Want to Pivot into a New Area

January 21, 2017 By Monica Carter Tagore

rebrand pivot

You've been at the same job or running the same business for quite a while now, and you've gotten known for the work you do. Yay! While that strong personal brand has served you well and has made you a successful woman in business, it's now feeling a bit restrictive. Why? Because you want to go into a different area. When you want to move up or over after having done the … [Read more...]

5 Ways to Say No at Work – Infographic

January 12, 2017 By Susan Gunelius

say no at work infographic

You're so busy at work, but your boss and colleagues keep piling more work on you. What do you do? How do you just say "no" without getting fired or labeled as not a team player? I think as women, we're more likely to have trouble saying no than men. If you take a look at some research, you'll find this is actually true. A 2014 study revealed that it's not personality type … [Read more...]

The Truth About LinkedIn: It’s Not Just for Job Seekers

October 5, 2016 By Charlene Rhinehart

truth-about-linkedin

"Why should I use LinkedIn if I am not actively seeking employment?" Contrary to popular belief, being happily employed doesn’t negate the necessity to be a part of the LinkedIn community. If you think the 400 million professional users of LinkedIn are all there to find a job, you have not tapped into the other benefits of being on LinkedIn. Here are three LinkedIn … [Read more...]

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