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What Do 5 Top Women In Tech Have In Common?

November 10, 2011 By Susan Gunelius

Guest post by Kristen Brophy (learn more about Kristen at the end of this post).

What Do 5 Top Women In Tech Have In Common?

They are fierce and persistent pioneers.

“Success in Silicon Valley, most would agree, is more merit driven than almost any other place in the world. It doesn’t matter how old you are, what
sex you are, what politics you support or what color you are. If your idea rocks and you can execute, you can change the world and/or get really,
stinking rich.” – Michael Arrington, Senior Editor at Tech Crunch

Well, Mr. Arrington, while I am not here to comment on the veracity of that statement, I would like to point out that a mere 11% of executives leading
tech Start-Ups in 2009 were women. While this discrepancy may have nothing at all to do with a lack of meritocracy, the playing field is still largely
uneven and uncharted for female techies.

“Where-are-all-the-women?” is not an inquisition unique to the Tech industry, but for a world that clings arduously to its non-conformist and
anti-corporate-suit reputation, a lack of women in executive roles seems far too reminiscent of the traditional ‘glass ceiling’ that plagues big
business.

But, like the corporate glass ceiling, women everywhere are shattering the tech status quo.

Capable of paving their own way in the tech world, with or without the help and support of men, these trailblazers are populating the largely (and
formerly) unexplored frontier with a Rosie the Riveter ferocity.

Women entrepreneurs, coders, social networkers and computer engineers alike can find particular pride and inspiration of these 5 women below
confronting and abolishing the gender discrepancy. By bravely and intelligently gracing the tech world with meet-ups, money and networking, these women
open doors through which ambitious female successors enter the game.

Here is an account of what they’ve done so far to change the ratio, accompanied by a little piece of advice from each them:

  1. Arianna Huffington
    is the Editior-In-Chief, CEO and President of the Huffington Post, one of the most influential and popular online news outlets, recently acquired
    by AOL. She was also voted the #1 most influential person in 2011 Silicon Alley 100 this year. Her advice? “Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.
  1. Sheryl Sandberg
    is known for her loyalty and kindness. This Internet entrepreneur and business executive is currently the Chief Operating Office at
    Facebook. Sheryl was also the former Vice President of Global Online Sales and Operations at Google, where she launched Google’s philanthropic
    arm, Google.org. Before her online presence, Sandberg acted as the Chief of Staff for the United States Department of Treasury. Her advice?

    “Ambitious young men believe that they are awesome…their female peers need to do the same…Women need to take credit for their accomplishments
    and assert themselves with confidence.
  1. Rachel Sterne
    is the 20-something Chief Digital Officer of New York, appointed by Mayor Bloomberg himself. Aside from her plans to make NYC the digital capital
    of the world, she’s an adjunct professor at Columbia Business School, and according to Businessweek, she is “one of America’s  most promising social entrepreneurs.” Sterne founded the
    citizen journalism site, GroundReport, and Upward Strategy, a digital media consultancy company for start-ups. Her advice? “Follow your instincts, be authentic, and work towards a purpose greater than yourself.”
  1. Rachel Sklar
    is an author, “media addict”, founder of charity site Charitini.com and co-founder of ChangeTheRatio, an organization that tries increase women’s
    “onstage,” online presence. She’s been published in the New York Times, Glamour, The Financial Times, The Chicago Tribune, The New York Post and
    Village Voice. Her advice?

    “Part of changing the ratio is just changing awareness, so that the next time Techcrunch is planning a Techcrunch Disrupt, they won’t be able
    to not see the overwhelming maleness of it.
  1. Alexa Von Tobel
    is a Harvard graduate that started LearnVest, an online personal-finance resource for young women. Von Tobel invested $75,000 of her own
    money to start the company, and then secured $14 million in venture capital funding. The site has online budgeting calculators, video chatting with
    certified financial planners and free e-mail tutorials on financial topics. Her Advice? “If Suze Orman helps 45-year-old women get out of debt…Why not reach 20-year-olds to keep them from getting into debt?”

Bio

Kristen Brophy is a freelance writer and entrepreneur looking to make an impact in the tech industry.  She currently works at FindTheBest, an unbiased, data-driven comparison engine, but in her free time she runs daily, produces a musical and is starting her own company. Feel free to contact her with questions by email ([email protected]) or twitter @brophyK.

 

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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Filed Under: Businesswomen Profiles, Leadership, Reader Submission, Technology Tagged With: Alexa Von Tobel, Arianna Huffington, Rachel Sklar, Rachel Sterne, Sheryl Sandberg, women in tech

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