https://www.womenonbusiness.com/should-you-allow-your-employees-to-follow-you-on-twitter-and-facebook/ Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands Mon, 30 Sep 2013 23:05:01 +0000 hourly 1 https://wordpress.org/?v=6.7.1 https://www.womenonbusiness.com/should-you-allow-your-employees-to-follow-you-on-twitter-and-facebook/#comment-10151 Mon, 05 Dec 2011 17:07:20 +0000 http://www.womenonbusiness.com/?p=7654#comment-10151 I’m a marketer, so I like Zappos’ approach related to employees and social media. If you focus on building internal brand advocates, then a social media policy like Zappos, “Be real and be honest,” allows those advocates to talk about your brand, champion it, and defend it against naysayers across the web. Of course, social media guidelines are rarely that simple, because few companies have a culture like Zappos. However, it’s something to aspire to. Pair that with an investment in online reputation management, and you should be well positioned to leverage the social media opportunity rather than being afraid of it.

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