https://www.womenonbusiness.com/3-easy-ways-to-differentiate-your-website/ Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands Fri, 30 Sep 2016 02:37:50 +0000 hourly 1 https://wordpress.org/?v=6.7.1 https://www.womenonbusiness.com/3-easy-ways-to-differentiate-your-website/#comment-32837 Fri, 30 Sep 2016 02:37:50 +0000 http://www.womenonbusiness.com/?p=55404#comment-32837 Monika – Thank you for sharing your insights. To add to your advice about keywords, my mentors remind us to think about the keywords that the people I want to reach would use. Pretend you’re the audience you want to reach. What words would they have in their minds?. Do your due diligence to get to know your prospective audience’s interests – the problems they want to solve or the goals they are striving for – and the language they use. And of course the ultimate test is to observe how your prospects respond and make adjustments accordingly..

]]>