https://www.womenonbusiness.com/why-nobody-reads-your-brochure-or-any-other-marketing-materials/ Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands Wed, 23 Feb 2011 20:38:14 +0000 hourly 1 https://wordpress.org/?v=6.7.1 https://www.womenonbusiness.com/why-nobody-reads-your-brochure-or-any-other-marketing-materials/#comment-7147 Wed, 23 Feb 2011 20:38:14 +0000 http://www.womenonbusiness.com/?p=5618#comment-7147 This is so true. I mean why would we spend all that time in creating a brochure. I know when I even get handed one, it ends up somewhere in the back seat of my car! Now, I will read something that has more pictures, color, and I even attract to a brochure that has glossier paper for some reason. Wonder if there is something related to sensory of a brochure? But there has to be a reason for me to even get that far! This was very interesting!

]]> https://www.womenonbusiness.com/why-nobody-reads-your-brochure-or-any-other-marketing-materials/#comment-7140 Wed, 23 Feb 2011 17:42:33 +0000 http://www.womenonbusiness.com/?p=5618#comment-7140 You’re right – people don’t like to read catch phrases and lengthy descriptions. One of the most useful tools I have found is stories people can relate to.

]]> https://www.womenonbusiness.com/why-nobody-reads-your-brochure-or-any-other-marketing-materials/#comment-7106 Wed, 23 Feb 2011 05:48:12 +0000 http://www.womenonbusiness.com/?p=5618#comment-7106 […] This post was mentioned on Twitter by Gretchen Glasscock, Susanne , Women On Business, Debra Fraser, Stephani and others. Stephani said: Why Nobody Reads Your Brochure (or any other marketing materials): I’ve been trying for years to determine why s… http://bit.ly/hNgvef […]

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