Comments on: Time to Hire a Professional Blogger for Your Company Blog https://www.womenonbusiness.com/time-hire-professional-blogger-company-blog/ Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands Wed, 23 Jan 2019 00:27:09 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Susan Gunelius https://www.womenonbusiness.com/time-hire-professional-blogger-company-blog/#comment-28309 Mon, 05 Jan 2015 13:42:02 +0000 http://www.womenonbusiness.com/?p=53525#comment-28309 Kristy, I agree!

]]> By: Kristy M. Lopez https://www.womenonbusiness.com/time-hire-professional-blogger-company-blog/#comment-28308 Mon, 05 Jan 2015 04:47:51 +0000 http://www.womenonbusiness.com/?p=53525#comment-28308 One way a company can help ensure the message they want to be delivered is delivered is by working with the professional to develop a marketing plan (which should be done anyway). This way, the owner can approve content before it goes out. And as they become more comfortable with the professional, they can slowly turn the reigns over as their comfort level increases.

]]> By: Susan Gunelius https://www.womenonbusiness.com/time-hire-professional-blogger-company-blog/#comment-28307 Mon, 05 Jan 2015 01:56:42 +0000 http://www.womenonbusiness.com/?p=53525#comment-28307 Kristy, I agree. It is critical that a business owner, entrepreneur, etc. doesn’t hire a blogger (or social media/content marketer) who can use the tools but doesn’t understand how to write, what branding is, and what marketing is. The company’s results will absolutely reflect the depth of experience that the blogger (or social media/content marketer) has.

There are absolutely benefits to small business owners, entrepreneurs, etc. doing their own blogging and social media marketing, but as you mention, they do need to make sure they’re the type of people who can handle it. The truth of blogging and social media is that the anonymous online audience will say mean things. They’ll say REALLY mean things. Not every business owner can separate themselves when they need to, and the results of taking things personally rather than professionally could be detrimental to a business..

Bottom-line, each business owner needs to determine what they’re actually capable of doing (i.e., which tasks they’re right for and which tasks they’re wrong for). If they’re the wrong person for the job, then getting help is critical. Of course, that’s one of the keys to being a good leader–recognizing when you need help, right?

]]> By: Kristy M. Lopez https://www.womenonbusiness.com/time-hire-professional-blogger-company-blog/#comment-28306 Mon, 05 Jan 2015 01:46:42 +0000 http://www.womenonbusiness.com/?p=53525#comment-28306 You bring up great points about hiring a professional blogger to write a company blog. A dormant company blog can certainly hurt a company more than it can help it. Also, for most companies, I recommend hiring someone who not only knows how to use social media, but who knows how to represent a company in the right way. I’ve had personal experience with a few companies where the owner chose to do their own social networking. The challenge with this is that they are emotionally vested in the company and sometimes they have a hard time remaining calm and professional. If someone else is monitoring their social media then the message will remain more consistent and professional. What are your thoughts on this?

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